WordPress vs Storyblok

How to Migrate WordPress to Storyblok: The Ultimate Guide

April 14, 2025

The Ultimate Guide to Migrate WordPress to Storyblok Efficiently

As organizations look to modernize their digital presence, migrating from WordPress to Storyblok, a headless CMS, has become increasingly popular. Storyblok's flexibility, high performance, and user-friendly interface offer a clear advantage over traditional CMS setups. This updated guide details a streamlined, efficient migration using Storyblok’s official importer and best practices.

Why Migrate from WordPress to Storyblok?

  • Modern Content Management: Storyblok provides a visual, component-based editor allowing intuitive content management.
  • Improved Performance & Security: Decoupling your CMS from your frontend drastically improves site performance and security.
  • No plugin conflicts. No more third-party plugins that break functionality and affect your live site. No more scrambling to patch your site before Google notices. You get a stable, secure setup—and you can finally reinvest your time and budget into growth, not repairs.
  • Seamless Multi-Language Support: Storyblok’s built-in localization tools simplify multilingual content management.

Pre-Migration Planning

Audit Existing WordPress Content:

  • Posts, Pages, Custom Post Types
  • SEO metadata and permalinks
  • Media in /wp-content/uploads
  • Gutenberg or ACF-based structures

Define Your Storyblok Structure:

  • Content Types: Page, Blog Post, Article
  • Components: Hero, RichText, SEO
  • Utilize folders to mirror your site’s hierarchy

Recommended Tools:

  • Storyblok WordPress Importer: Official migration tool
  • Storyblok CLI: Quickly scaffold local setups
  • Frontend Frameworks: Astro, Next.js, Vue.js

Step-by-Step Migration Process

Step 1: Export WordPress Content

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Use Storyblok’s dedicated WordPress importer:

git clone https://github.com/storyblok/wordpress-importer.git
cd wordpress-importer
npm install

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Configure .env with:

WORDPRESS_ENDPOINT=https://yourwordpresssite.com/wp-json
STORYBLOK_OAUTH_TOKEN=your_storyblok_oauth_token
STORYBLOK_SPACE_ID=your_space_id

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Run the importer:

npm run migrate

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This importer will handle:

  • Posts
  • Pages
  • Categories & Tags
  • Featured media
  • SEO metadata

Step 2: Model Content in Storyblok

Create components reflecting your WordPress content types and blocks:

  • Page, BlogPost
  • SEO (Title, Description, Canonical URL, OG Image)
  • Modular components (Hero, RichText, Gallery)

Storyblok recommends nested blocks for flexible layouts, enabling editors to construct pages effortlessly.

Step 3: Migrate Media Files

The official importer handles featured images, but additional media files may require manual upload or scripts leveraging Storyblok's asset management API.

Step 4: Build Your Frontend

Choose a modern framework to consume Storyblok’s Content Delivery API:

Example with Astro:

import { useStoryblokApi } from "@storyblok/astro";

const storyblokApi = useStoryblokApi();
const { data } = await storyblokApi.get('cdn/stories/home', { version: 'draft' });

Populate your frontend components with fetched content.

Step 5: SEO and Redirect Handling

  • Maintain URL structure from WordPress
  • Implement 301 redirects (use Netlify redirects, Vercel configuration, or similar)
  • Build dynamic sitemaps and SEO components in your frontend

Step 6: Forms and Integrations

  • Recreate forms with Formspree, Netlify Forms, or Formstack
  • Integrate analytics via frontend scripts or serverless functions

Step 7: Optimize Media and Performance

  • Storyblok assets CDN supports resizing, format optimization: https://img.storyblok.com/1000x800/f/yourspace/myimage.jpg
  • Leverage lazy loading and modern image formats

Step 8: Setup Localization (Optional)

  • Structure content in folders (/en/, /de/)
  • Localize fields within Storyblok components
  • Implement fallback mechanisms

Post-Migration Checklist

  • Performance Testing: Google Lighthouse, PageSpeed Insights
  • SEO Validation: Check meta tags, structured data, canonical URLs
  • Content Verification: Ensure accurate content migration and rendering
  • Functional Testing: Verify forms, integrations, and dynamic features
  • Editorial Workflow: Train your team on Storyblok's visual editor

Essential Insights from Storyblok’s Official Migration Guide

  • Map Fields Thoughtfully:
    • post_title → title
    • content → richtext
    • excerpt → short_description
    • featured_media → image
  • Bulk Imports via Management API:Use the importer or directly interact via axios: 
axios.post("https://mapi.storyblok.com/v1/spaces/{SPACE_ID}/stories", {
  story: { name, slug, content }
}, { headers: { Authorization: "Bearer YOUR_TOKEN" }});
  • Build with Editors in Mind:Storyblok encourages flexible content creation through reusable and nestable bloks. Avoid rigid templates, favoring editable components.
  • Tagging and Categorization:Multi-option fields replace WordPress categories and tags, enhancing frontend filtering and SEO.

Final Steps Post-Migration

Testing and Validation:

  • Cross-browser testing
  • Mobile responsiveness checks
  • Form submissions and API integrations

Training and Workflow Optimization:

  • Provide Storyblok dashboard training
  • Configure user roles, permissions, and content publishing workflows

When to Hold Off Migration

Consider delaying migration if:

  • Your team lacks frontend expertise
  • Your current setup relies heavily on WordPress-specific plugins like WooCommerce
  • Your content model is not clearly defined

Wait until you're ready to rebuild with a component-first mindset.

Ready to Migrate from WordPress to Storyblok?

We specialize in making migrations from WordPress to Storyblok as seamless as possible. Here’s how we help:

  • Custom Migration Plan: We tailor every migration to your site's size, structure, and content types.
  • Automated Scripts: Our dev team writes custom migration scripts to handle everything from data transformation to uploading media files.
  • Structured Content Modeling: We build reusable components and define a clean content structure in your new headless CMS.
  • SEO and Redirects: We map every slug and set up 301 redirects to preserve rankings.
  • Training and Support: We don’t just hand off the site—we help your editors feel confident in the new system.
  • Post-Migration Optimization: We tune performance, integrate analytics, and monitor everything for stability.

Whether you're migrating a blog, a marketing site, or a complex monolithic project, our goal is to make the transition from WordPress to Storyblok smooth, strategic, and future-ready.

Moving to Storyblok is a Strategic Upgrade

If you’re looking to migrate from WordPress to a modern headless CMS, Storyblok is an ideal destination. With its user-friendly interface, flexible content management model, and robust developer tools, it’s built to scale your content across multiple platforms and teams.

A well-planned content migration ensures a future-proof foundation for your site—one that’s easier to maintain, more secure, and built for speed.

WordPress to Storyblok Migration FAQs

What is the easiest way to migrate WordPress to Storyblok?

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The easiest way to migrate WordPress to Storyblok is by using the WordPress REST API to extract your WordPress content, then writing a migration script that sends your data to the Storyblok Management API. With a proper migration plan, structured content types, and a clear content structure, you can automate most of the content migration process while preserving SEO, media, and page layouts. For small sites, a manual copy-paste method via the Storyblok dashboard may also work.

Why choose Storyblok over WordPress for content management?

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While WordPress is a traditional content management system, Storyblok offers a headless CMS approach, separating content from the frontend. This enables developers to build custom front end projects using frameworks like Astro or Next.js, while content creators use a user-friendly interface with a live visual editor. Unlike the WordPress admin, Storyblok provides more scalable, modular components, better support for dynamic content, and simplified localization via Storyblok folders.

What are the steps in a typical WordPress to Storyblok migration process?

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A standard migration process includes:

  1. Auditing your existing WordPress site
  2. Planning your Storyblok space and content types
  3. Exporting data via the REST API
  4. Writing a migration script using your OAuth token and Storyblok API
  5. Creating components like article, page, and hero
  6. Uploading media files to the new system
  7. Rebuilding routes, slugs, and redirects
  8. Training your team on the Storyblok dashboard

Each step is designed to enable a seamless migration with minimal disruption to your digital presence.

Can I migrate all my existing WordPress content, including categories and images?

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Yes, you can migrate all the content from your WordPress site, including blog posts, pages, ACF fields, SEO metadata, media files, and categories. Categories and tags can be stored in a multi-option field inside a component and linked to related pages. During the migration, ensure that each field inside your exported data is mapped properly to a Storyblok schema using dot notation.

What are the benefits of migrating content to a headless CMS like Storyblok?

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Migrating to Storyblok’s headless CMS offers several advantages:

  • Faster content delivery via CDN
  • Better frontend performance
  • Scalability across multiple platforms
  • A visual editor for non-technical teams
  • Rich integration with modern APIs
  • Support for structured dynamic content
    These benefits allow your development team to build smarter, while marketers enjoy a streamlined content management experience.

What tools or APIs are needed for a smooth WordPress to Storyblok migration?

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You’ll typically need the following tools for a smooth WordPress to Storyblok migration:

  • WordPress REST API to extract content
  • Storyblok Management API to insert content
  • A scripting tool like Node.js or Python
  • Tools like Ahrefs, Sitebulb, or PageSpeed Insights for post-migration audits
  • Redirect tools or .htaccess mapping to preserve SEO
    With the right tools, you can migrate your WordPress content to a modern headless CMS with ease.

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